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justAsk Leads™
a Division of McMillan Method
WE FIND YOUR HOME BUYERS, WHEREVER THEY ARE
You want to know?
Finding 55+ Buyers
"How can I find buyers aged 55+ who want to relocate to a vibrant, active adult community in Georgia?"
High-Net-Worth Buyers
"Who are the high-net-worth buyers ready to invest in Savannah's riverfront historic district?"
Ask us, and we'll deliver your audience, ready to engage with your message.
The justAsk™ Difference - How It Works
1
You Ask the Question
"How do I find the future homeowner for Soleil Belmont Park, Soleil Summit Chase, or Upper East River?"
2
Data-Driven Precision
We match your buyer profile with our extensive database of real, verified people.
We don't guess; we know exactly who your ideal audience is and how to reach them.
3
We Find Your Audience
Our platform leverages ethically sourced data to identify and build your audience.
We filter through millions of profiles to pinpoint the exact match for your campaign.
4
Multi-Touchpoint Marketing
We serve your message through the channels your audience uses most, from email campaigns, display ads, contextual placements, and micro-niche blogs or forums and beyond.
The Power of Our Data
Ethically Sourced, Verified Data
Fully compliant with GDPR and CCPA regulations. Permission-based data collection.
Data Partners Include
Experian, LiveRamp, Nielsen, Acxiom, Oracle Data Cloud and 200+ more. Partnerships with streaming services, premium publishers, and ad networks.
How We Collect Data
  • Online: Through browsing behavior, app usage, and ad engagement.
  • Offline: Purchase history, CRM integrations, and public records.
  • Cross-Device: Mobile IDs, cookies, IP addresses, and device matching.
We Know Your Audience
Comprehensive Profiles
Their income, family size, and preferences for luxury living or active adult lifestyles.
Life Events
Whether they've been impacted by natural disasters like wildfires or hurricanes.
Search Intent
Their search intent for homes in relocation-friendly states or communities with vibrant amenities.
We Find Them First
Extensive Profiles
Powered by a quarter of a billion profiles updated daily, we identify buyers actively searching for properties like yours.
Engagement Everywhere
From trusted platforms like Yahoo, MSN, Weather.com, and WSJ to hyper-targeted niche sites, forums, and articles about relocation, retirement, or luxury real estate.
Proprietary Technology
Proprietary technology combines real-time behavioral data with demographic targeting for maximum accuracy.
Key Metrics:
  • 7 billion daily interactions tracked.
  • 250M+ profiles covering 75% of the U.S. population.
Extensive targeting with over 2,000+ behavioral signals, such as life events, intent data, and media consumption patterns.
Meet Sarah Soleil:
Your Ideal Buyer for Soleil Communities
Profile
Age: 59, Married, two adult kids. California homeowner that owned a $850k home destroyed by wildfires. Enjoys golf, Netflix, and financial planning.
Recent Activity
She searched Zillow for homes priced between $800k-$1.2M in Georgia and recently requested an online home valuation in Georgia for a new construction listing. She has been reading articles about downsizing and relocation in the past week.
How We Found Her
Well that is our secret sauce, but in a nutshell we use our proprietary AI algorithm that tracks behaviors layered on top of real data we have on 250 Million people in the United States that is refreshed daily.
Sarah is a Match!
Search Behavior
She searched for "top retirement communities in Georgia"
Content Consumption
She browsed blogs about tax-friendly retirement states and financial planning
Demographic Match
Age, income, and relocation needs align with our target profile
How We Will Engage with Sarah
1
Email Campaign
Highlight Soleil's amenities and social lifestyle in an e-mail that hits Sarah's inbox.
2
Soleil Display Ad
Delivered on MSN, Yahoo, Vogue, or wherever we see her online while she is researching retirement planning tips
3
Soleil Contextual Ad
Placed on Weather.com during wildfire updates that she is browsing, or shown within the article she is reading about menopause on WomansWorld.com
Why People-Based Marketing Wins
Verified Profiles
We tie digital behavior to real-world identities.
Omnichannel Reach
We deliver messages across all the channels your audience uses.
Actionable Insights
We know exactly what works and refine your strategy for even better results.
Your perfect audience is just one ask away.
Say Goodbye to Guesswork!
Transparency and Results
Engagement Metrics
Detailed analytics on user interactions with your ads and content.
Conversion Tracking
Clear insights into which actions led to successful conversions.
Audience Insights
Deep understanding of who your most responsive audience segments are.
justAsk Lead™ Campaign Proposal
For Soleil Belmont Park ($6k/MO), Soleil Summit Chase ($4k/MO) & Upper East River ($6k/MO)
3
Minimum Months
Starting 7.25.25 if payment is received by 7.11.25
$16K
Monthly Investment
First payment due upon signing
800,000
Monthly Reach
800K minimum programmatic display &
native ad exposure impressions
210,000
Monthly Emails
210K individual e-mails sent to your
verified, high-intent buyers
1-2
Monthly Editorial or Press Release Features
1-2
Monthly Highly Optimized Web/Blog Pages
Payment Schedule
1
First Payment
Due upon signing (includes two weeks free setup starting 7.11.25)
2
Recurring Payments
July 25th and monthly thereafter
What You Get Each Month
1. Programmatic Display & Native Advertising
Massive Reach
A minimum of 800,000 highly-targeted individuals will be exposed to programmatic display and native ads each month, spanning all three campaigns for Soleil Belmont Park, Soleil Summit Chase, and Upper East River.
Ad Placement Examples
Example 1
While a potential buyer is reading an article about senior living on BusinessInsider.com, a Soleil Belmont Park ad is presented, introducing them to its unique lifestyle.
Example 2
As the target buyer we matched for your campaign explores Savannah's top attractions on a niche local blog, an Upper East River ad appears, showcasing the exclusivity and charm of riverfront living.
Retargeting for Maximum Impact
Once a prospect engages with your campaign, we retarget them to keep your message top-of-mind. Whether they're:
Sports Fan
Checking scores on ESPN
Weather Watcher
Browsing the weather forecast on Weather.com
Financial Planner
Researching retirement tax tips
Entertainment Seeker
Streaming their favorite show
Your ad follows them wherever they are. This consistent exposure reinforces your properties, ensuring they remain top-of-mind during the decision-making journey.
2. Email Campaigns
High-Intent Outreach
210K
Monthly Emails
Personalized emails delivered directly to verified, active inboxes of high-intent buyers
70K
Per Property
Emails split evenly across all three properties, Soleil Belmont Park, Soleil Summit Chase, and Upper East River
Why This Matters
Verified Email Addresses
We know your audience's active email address, ensuring your message is sent to real, engaged recipients who fit your ideal buyer profile.
Personalization at Scale
Emails are tailored to highlight what matters most to buyers of each property, from the vibrant lifestyle of Soleil's active adult communities to the exclusivity of Upper East River.
Optimized for Engagement
Emails feature captivating visuals, personalized subject lines, and compelling calls-to-action that drive recipients to learn more, schedule tours, or explore your properties further.
Performance Tracking
Gain insight into open rates, click-through rates, and conversions, ensuring you see the impact of each email campaign.
3. One-Two Monthly SEO-Optimized Landing Pages
1
Custom Content Creation
Receive a total of 1-2 professionally optimized website/blog pages monthly, distributed across all three properties
2
Localized SEO Implementation
2000+ word pages optimized for high-impact keywords like "55+ communities near Atlanta" or "luxury riverfront homes in Savannah"
3
Strategic Development
Each page crafted based on real-time competitive analysis and evolving search trends
4
Search Domination
Ensure your properties dominate search results for high-intent queries through strategic positioning and competitive insights
Result: A comprehensive content strategy that drives organic traffic directly to your sites while outperforming competitors in search rankings.
4. One-Two Monthly Press Features
Building trust and enhancing credibility through strategic media presence
1
Content Creation
1-2 professionally written press articles monthly, distributed across all three properties
2
Strategic Headlines
  • "Best Active Adult Communities in Georgia by Real Estate Today"
  • "Why Upper East River is Savannah's Most Exclusive Riverfront Address"
3
Premium Distribution
Feature articles published to trusted platforms like NY Weekly, USA Today, and news stories published to ABC, Yahoo! Finance, Business Insider and more plus articles appearing on niche real estate and lifestyle blogs
4
Authority Building
Enhanced credibility and brand authority through trusted media presence
Each element of our press strategy is designed to amplify your brand's presence and reach your target audience effectively.
Integrated Campaign Leverage
Multi-Channel Use
Articles can be used in your ads, emails, and landing pages to create a consistent narrative that boosts your campaign's performance.
SEO Boost
These articles enhance your search engine visibility by linking back to your site and targeting high-impact keywords.
5. Advanced Reporting & Insights
Full Transparency & Strategic Optimization
Each month, you'll receive comprehensive reports that go beyond the basics, providing actionable insights to maximize your ROI.
What's Included in Your Reports
  • Audience Engagement Data: Impressions, clicks, or conversions.
  • Demographic Insights: A breakdown of your audience's age, location, income, and lifestyle preferences.
Optional Monthly Strategy Calls
In addition to detailed reporting, we offer monthly strategy calls to…
Performance Analysis
Analyze your campaign performance
Optimization Recommendations
Recommend refinements for even greater results
Future Planning
Align future campaigns with evolving goals or market trends
Added Value
Our reporting is designed to not only track results but also provide clear recommendations to continuously improve your campaigns, ensuring every dollar spent is working hard for you.
Data-Driven Decisions
Use insights to refine targeting and messaging
ROI Optimization
Identify top-performing channels and tactics
Continuous Improvement
Adapt strategies based on real-time performance data
Why This Package is a Game-Changer
Seamless Integration Across Channels
From display ads to email campaigns to optimized website pages to press features; every component works together to deliver a consistent, high-impact message to your ideal buyers.
Proven Credibility
Press articles and SEO-optimized pages establish your brand as a trusted leader in the active adult and luxury living markets.
Complete Transparency
Our reporting ensures you're always informed, with insights you can use to refine and optimize your strategy.
The justAsk™ Difference
Unparalleled Proprietary Data Access
We've partnered with the biggest and most trusted names in the industry, including:
Nielsen
The global authority on consumer insights
Experian
Leaders in predictive data and credit-based analytics
Oracle Data Cloud
Renowned for their comprehensive audience segments
LiveRamp
Specialists in data connectivity for precision targeting
Acxiom and Neustar
Delivering cutting-edge identity resolution and marketing intelligence
200+ Additional Partnerships
Granting us unmatched access to billions of daily interactions across web, mobile, and offline environments
The Brain Behind the Data: Our AI-Powered justAsk™ Tech Stack
At justAsk™, AI isn't just a tool—it's the lifeblood of everything we do. Our proprietary AI-driven tech stack takes data, strategy, and implementation to an entirely new level, delivering results that are 100x more effective than traditional approaches.
AI-Powered Curation
Our system processes the best-of-the-best data from our partners and layers it with advanced AI algorithms to detect patterns, uncover intent, and match your ideal buyer with unmatched precision.
Real-Time Optimization
Our AI doesn't rest—it continuously analyzes campaign performance and adapts targeting, creative placements, and engagement strategies in real-time to ensure maximum ROI.
AI-Driven Precision Marketing
Hyper-Precise Matching
Every ad, email, and touchpoint is dynamically tailored to the exact needs and preferences of your buyers—whether they're browsing top news, reading about retirement, or checking financial tips.
Predictive Intelligence
Our AI doesn't just react; it anticipates what your audience will need next, ensuring your messaging is always one step ahead.
Why This Matters
At justAsk™, we live and breathe how AI can transform every aspect of marketing, enhancing everything from the data we collect to the strategies we design and the campaigns we implement. Here's why it's a game-changer:
1
2
3
1
Exponential Impact
100x performance amplification and unprecedented ROI
2
Scalable Results
Effortless scaling while maintaining precision targeting
3
Unmatched Precision
Hyper-actionable insights eliminate guesswork
The justAsk™ Advantage
Curated Intelligence
Combining AI with the industry's best data, we transform raw information into actionable insights that connect your brand to real buyers.
AI-Enhanced Strategy
From identifying your ideal audience to refining campaigns mid-flight, AI powers every step of the process.
No Competitors, Only Leaders: We are the only platform that merges elite data partnerships, proprietary AI, and human expertise to deliver results that no one else can replicate.
Transformative Power of AI in Real Estate Marketing
With justAsk™ tech, you're not just running a campaign—you're harnessing the power of cutting-edge AI to transform your strategy, maximize your reach, and dominate your niche.
Predictive Buyer Behavior
AI analyzes patterns to anticipate when and where potential buyers will be most receptive to your message.
Dynamic Content Optimization
AI continuously refines ad content and placement for maximum engagement and conversion.
Personalized Buyer Journeys
AI crafts unique experiences for each potential buyer, guiding them towards your properties based on their individual preferences and behaviors.
Exclusive Consultation & Creative Guidance
While many platforms leave you on your own to figure out creative strategies, we partner with you at every step:
Consultation
We provide hands-on strategic guidance, reviewing your creative assets and offering expert insights to ensure alignment with campaign goals.
Approval
Every display ad, email campaign, and landing page that your team creates is vetted to maximize engagement and ROI.
By blending our industry expertise with your unique brand vision, we launch campaigns that don't just convert—they leave lasting impressions.
Strategic Partnerships
Our platform is more than data—it's a curated ecosystem of insights powered by exclusive partnerships with the most trusted platforms and publishers in the world.
Premium News & Media Partners
We've established powerful partnerships with industry-leading publications including Yahoo, MSN, Forbes, Digital Journal, Business Insider, USA Today, Wall Street Journal and hundreds of others via NewsWorthy Media Network powered by McMillan Method, giving us unparalleled reach and credibility in the market.
Specialized Network Access
Our partnerships extend deep into specialized networks, including relocation blogs, financial planning sites, and focused community forums, ensuring we reach your audience wherever they are.
Why This Matters
1
Unmatched Reach
Competitors can only offer fragments of our data and touchpoints
2
Comprehensive Solution
Single, curated solution with exclusive insights
3
Omnipresence
Reaching buyers wherever they are
What truly sets us apart is our approach to AI intelligence. We are not just aggregators of data—we are curators of the most strategic, actionable insights available. Through our end-to-end solutions, from data to creative consultation, we ensure your campaigns are optimized at every level.
APPENDIX
Introducing Our Suite of Transformative justAsk Tech Solutions
justAsk Leads™
justAsk ChatBots™
justAsk AnswerSites™
justAsk Communities™
1. justAsk ChatBots™
What It Is:
A personalized, AI-powered chatbot that lives on your website, providing buyers with instant answers and seamless engagement. Tailored to your brand, justAsk ChatBots™ guide buyers through their journey while capturing valuable leads.
Features:
  • Custom Knowledge Base: The chatbot learns from your brand’s unique offerings, delivering accurate, helpful responses 24/7.
  • Buyer Guidance: Responds to detailed questions about properties, amenities, and community features, such as:
  • “What homes are available at Soleil Summit Chase?”
  • “What social activities are available at Soleil Belmont Park?”
  • “Is there a bar or fitnes center on-site?”
  • Lead Qualification: Automates lead capture by gathering contact details through interactive conversations.
  • Interactive Tools: Integrates with property tours, calculators, and event scheduling to provide a dynamic, engaging buyer journey.
Why It Matters:
  • 24/7 Engagement: Buyers never have to wait for answers—ensuring they stay engaged while your sales team focuses on high-value leads.
  • Conversion Booster: Chatbots keep visitors engaged longer, increasing the likelihood of scheduling property tours or requesting more information.
  • Time-Saving Automation: Your sales team is freed from repetitive FAQs and can focus on closing deals.
Example Possibility:
Deploy "Ask Patrick," an AI chatbot that serves as the ultimate concierge for PMC properties.
  • Guided Tours: Buyers can schedule in-person or virtual tours directly through the chatbot.
  • Personalized Recommendations: Buyers input preferences like budget, lifestyle needs, or desired location, and the chatbot recommends specific properties.
Proactive Engagement: Notifications about exclusive events, special offers, or new listings keep users returning.
2. justAsk AnswerSites™
What It Is:
A nationally branded, SEO-optimized informational website that dominates the niche for the 55+ lifestyle. This is more than a real estate site—it’s an all-encompassing resource hub designed to attract and nurture your target audience at every stage of their journey.
Features:
  • Expansive Content Library: We build a massive library of articles, guides, and videos that address every aspect of the 55+ lifestyle, such as:
  • “Top Tax-Friendly States for Retirees in 2025.”
  • “Best Active Adult Communities in the United States.”
  • “How to Choose a Retirement-Friendly Home.”
  • Integrated AI ChatBot: Your site includes the justAsk chatbot, which serves as an interactive guide for all things 55+, offering expertise on topics such as:
  • Retirement planning.
  • Downsizing strategies.
  • Community recommendations.
  • Local events and activities.
  • Interactive Tools & Calculators: Include features like:
  • A Relocation Budget Planner to calculate costs.
  • An Active Adult Lifestyle Quiz to recommend communities.
  • A Retirement Savings Calculator to help users financially plan their next move.
  • Lead Capture with Gated Content: Offer premium resources, such as “The Complete Guide to Downsizing for Retirees,” in exchange for user information
  • SEO Domination: Target broad and niche keywords, such as “55+ Lifestyle Resources,” “Retirement Planning Tips,” or “Active Adult Communities in the Southeast.”
Why It Matters:
  • Establishes Authority: Becomes the definitive resource for the 55+ audience, positioning your brand as the leader in the niche.
  • Drives Organic Traffic: By dominating SEO rankings, the site attracts high-intent buyers in the discovery phase of their journey.
  • Captures & Nurtures Leads: Converts casual visitors into highly-qualified prospects through strategic content and tools.
Example Possibility:
Create "55+ Insider," a national AnswerSite designed to rank for everything related to the 55+ lifestyle.
  • National Reach: Covers topics relevant to retirees across the U.S., while subtly funneling local leads to Soleil Belmont Park, Summit Chase, and Upper East River.
  • Content Diversity: Include articles, videos, testimonials, and downloadable guides.
  • Buyer Journey Mapping: Use calls-to-action to encourage users to explore PMC properties, schedule tours, or join webinars.
Example Domains:
3. justAsk Communities™
What It Is:
A private, branded social platform tailored exclusively for your ideal audience. This isn’t just a space to connect—it’s a branded app and online hub that becomes the go-to resource for everything your buyers care about. With a platform like "Just Ask Patrick," you own the conversation about active adult living.
Features:
  • Branded App and Platform: A fully customized mobile and desktop app where buyers can:
  • Explore curated content about retirement, active adult living, and lifestyle tips.
  • Connect with other members for advice, resources, and shared experiences.
  • Engage with your brand’s properties through events, forums, and virtual tours.
  • AI-Driven Chat Integration: Includes a dedicated “Ask Patrick” AI chatbot providing real-time answers to user queries.
  • Content Personalization: Tailored user experiences based on preferences like recommended activities, articles, or upcoming events.
  • Growth Campaigns: Targeted email and ad campaigns to attract more users and grow the community.
Why It Matters:
  • Ownership of the Platform: There are no competing brands or algorithms—it’s 100% your audience engaging directly with your brand.
  • Enhanced Engagement: By creating an interactive, branded experience, buyers feel a stronger connection to your properties long before making a purchase decision.
  • Revenue Opportunities: Monetize the platform through:
  • Paid memberships or premium content.
  • Sponsored events or advertising.
  • Partnerships aligned with relocation, financial planning, or active adult living.
Example Possibility:
Launch "Just Ask Patrick: The 55+ Community Hub," a branded app and website for all things active adult living.
  • Events & Forums: Host user discussions, virtual meetups, and exclusive webinars with lifestyle experts.
  • Curated Resources: Offer articles, videos, and tools related to retirement, downsizing, and finding the perfect community.
Real-Time Connections: Buyers can connect with your team or join discussions about Soleil Belmont Park, Summit Chase, or Upper East River.
Why These Scalable Solutions Are Game-Changers
Ownership of the Conversation:
From justAsk Communities™ to justAsk AnswerSites™, you control the dialogue with your audience and position yourself as the authority in the niche.
Engagement & Personalization:
Through justAsk ChatBots™ and interactive tools, your buyers receive immediate, tailored responses that keep them engaged.
Endless Monetization Opportunities:
Not only do these tools drive property sales, but they also open doors for memberships, partnerships, and additional revenue streams.
By leveraging these scalable solutions, PMC can dominate the 55+ lifestyle niche, nurture relationships with ideal buyers, and secure long-term market leadership.